ASTRA (Anti-trafficking action) is the NGO whose main goal is to raise the issue of human trafficking.
In 2014 ASTRA was implementing the project – Balkans Act Now! – that was designed to address the problem of human trafficking with emphasis in CSO (Community Service Organization) capacity building and monitoring the rights of the victims.
Our team was engaged to develop a concept for smartphone applications on combating human trafficking. The application is meant to raise both, public awareness of adolescents to trafficking jeopardies with an aim to build their resilience and contribution to public awareness of victims’ rights and position in today’s society.
Our team had cooperated with ASTRA representatives for more than two months on different scenarios that would cover the most frequent instances of human trafficking. The complete process included creating sketches and illustrations for an interactive and educational game that was the main part of the project.
Once the illustrations and scenarios had been done, our team created an interactive game for Web, Android and iOS devices to reach as many people as possible.
Besides the interactive game, the application contains plenty of educational materials on human trafficking, interactive quiz and „Report Human Trafficking“ option.
It is also available in nine languages.
One of our tasks was to develop a visually appealing and responsive website that will support the project and attract people’s attention, but also invite them to download the application. Running regular product promotions on social media, while updating client on campaign performance and its increasing number of downloads, was also included in this project.
Complete website content is updated through the CMS application.
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