ASTRA (Anti trafficking action) is the NGO whose main goal is to raise the issue of human trafficking.
In 2014 ASTRA was implementing a Balkans Act Now! project that was designed to address the problem of trafficking in human beings with emphasis in CSO (Community service organization) capacity building and monitoring the rights of the victims.
Our team was engaged to develop a concept for the smartphone applications on combating human trafficking which should raise public awareness of youth and young people to dangers of trafficking with aim to build their resilience, but also to contribute to raising public awareness on victims’ rights and position in today’s society.
Our team worked with ASTRA representatives for more than two months on different scenarios that covers most frequent cases of human trafficking. Complete process included creating sketches and illustrations for interactive and educational game that was the main part of the project.
Once the Illustrations and scenarios were done, our team created interactive game for Web, Android and iOS devices to reach as many people as possible. Besides interactive game, application contained a lot of educational materials on human trafficking, as well as interactive Quiz to test its knowledge and “Report human trafficking” options. Application is available in 9 languages.
One of our tasks was to develop visually appealing responsive website that will support the Project and also help us attract people’s attention and invite them to download the application. All website content is updated through CMS application. We also performed regular promotion of the product on social media, while updating the client on campaign performance and number of downloads.
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